Hi! I'm Ruchika, a UX Researcher with 5 years of experience in the finance, CPG and healthcare sectors and a documentary filmmaker with over 15 years of experience. As a storyteller at heart, I am a strategic and empathetic researcher who bridges user needs and business goals to create inclusive and equitable experiences for all.
My Offerings
UX Research
I offer comphrensive research services, including generative and evaluate research using methodologies such as usability tests, concept tests, in--depth interviews, focus groups, card sorts and surveys.
Visual Ethnography
I conduct at-home ethnographies, train participants in self-filming, and use storytelling techniques to create profiles, reels, journey maps and interactive experiences that bring data to life.
Endorsements
We’re so grateful to have an excellent Researcher like Ruchika on this project,
her empathy and interview decorum has been amazing to observe and learn from.
We’re lucky to be partnering with your team!
UX Researcher
American Express
I couldn’t wait to give feedback on how great a moderator Ruchika is. She weaves in questions perfectly, empathetically, and smartly. She also, somehow,
remembers my incessant probes and carries them into the next interview flawlessly and continues to tweak her style to get us deeper insights.
I am very impressed
with her stamina!
Lead UX Director
Fannie Mae
Ruchika is reliable,
detail-oriented and a total
team player. She adjusted seamlessly when there was a shift in timeline or scope of a project. She is a brainstormer and a problem-solver, always suggesting new ways to gain traction or put a fire out. Ruchika is a pleasure to work with and she would
be an asset to any team.
Executive Producer
Culture House Media
Ruchika’s ability to continue data collection for the clients in this scenario [with
a participant who was racist]
really demonstrated the professional she is.
She continued to remain
poised and her demeanor
did not change.
Quality Director
Ipsos Insights
Clients & Collaborators
