Hi! I’m Ruchika, a documentary filmmaker turned UX Researcher, who is passionate about human experiences and connections and am committed to creating better, equitable and inclusive experiences for all.
My Offerings
Research
I conduct visual ethnography research, using participatory methods to capture authentic cultural narratives and human experiences.
Strategy
I develop research strategies that combine visual storytelling with participatory methods, ensuring that authentic cultural narratives are captured and conveyed effectively in both academic and creative contexts.
Who I've Worked With
Here's what clients have to say about me:
We’re so grateful to have an excellent Researcher like Ruchika on this project, her empathy and interview decorum has been amazing to observe and learn from. We’re lucky to be partnering with your team!
UX Researcher
American Express
I couldn’t wait to give feedback on how great a moderator Ruchika is. She weaves in questions perfectly, empathetically, and smartly. She also, somehow, remembers my incessant probes and carries them into the next interview flawlessly and continues to tweak her style to get us deeper insights. I am very impressed with her stamina!
Lead UX Director
Fannie Mae
Ruchika is reliable, detail-oriented and a total team player. She adjusted seamlessly when there was a shift in timeline or scope of a project. She is a brainstormer and a problem-solver, always suggesting new ways to gain traction or put a fire out. Ruchika is a pleasure to work with and she would be an asset to any team.
Executive Producer
Culture House Media
Ruchika’s ability to continue data collection for the clients in this scenario [with a participant who was racist] really demonstrated the professional she is.
She continued to remain poised and her demeanor did not change.
She continued to remain poised and her demeanor did not change.
Quality Director
Ipsos Insights