Documentary Filmmaker
turned UX Researcher

My superpowers include

Research planning and scoping

In-Depth Interviews

Diary Studies

Usability Tests

Surveys

Card Sorts

Co-Creation Workshops

Ethnography / Shop-alongs

Secondary Research

Conceptualizing and pre-production

Scriptwriting and voiceover writing

Producing / Field producing

Videography

Storyboarding

Video Editing

Graphics and animation

and much more!

Watch this
one minute video on
how I bring
insights to life!

My Story

I was born and raised in Indonesia and Singapore, where I attended international schools and had classmates and teachers who were from all over the world. I have a B.A. in Film/Video Studies and Sociology from The University of Michigan and a M.F.A in Design for Social Innovation from The School of Visual Arts. I am well-versed in applying ethnography, user experience research, qualitative methods, and the power of storytelling to understand what motivates human behavior and experiences. I have 15 years of experience working as a documentary filmmaker and nonfiction television producer. I have international experience in nonprofit, social impact, healthcare, and consumer work. Both of my feature documentary films, “The Great Indian Marriage Bazaar” and “Beyond Bollywood” have been screened at festivals and universities internationally as well as on Netflix, AppleTV and PrimeVideo. Asides from the feature documentaries, I have produced several short documentaries and nonfiction series for outlets such as Vice Media, MTV, History Channel, Crime&Investigation, to name a few.

I am passionate about participatory research methods, as I believe that everyone should be able to tell their own stories. I’ve worked on executing participatory research methodologies and producing content for clients such as RWJBarnabas Health, W.K Kellogg Foundation, and The Rockefeller Foundation, to name a few.

As a visual ethnographer and researcher, my goal is to listen and authentically synthesize people’s stories to create a sensory experience for clients and move the needle towards building a more equitable and accessible world.