My work lives at the intersection of storytelling, research, and execution.
I’m a Senior Producer, Project Manager, and UX Researcher with over 15 years of experience in film and television and more than 5 years leading UX research and research operations across healthcare, technology, and finance. I’ve partnered with global organizations including Amgen, Novartis, Meta (Facebook), LinkedIn, Google, American Express, and Visa, as well as mission-driven foundations and nonprofits such as the W.K. Kellogg Foundation, RWJBarnabas Health, and Acumen Fund. I began my career as an independent documentary filmmaker, co-producing and co-directing two feature documentaries—The Great Indian Marriage Bazaar and Beyond Bollywood—which screened internationally at film festivals, universities, and on platforms including BBC World, Discovery, Netflix, and Apple TV. While touring with my films, I became fascinated by what happened after the screenings: audiences stayed, talked, debated, reflected, and shared their own stories. Those conversations—often resembling focus groups—revealed how deeply people connect through narrative, and how stories can surface insight, empathy, and change.
That realization drew me toward community-centered and user-centric design. I went on to earn my MFA from the School of Visual Arts in New York City, while continuing to work as a nonfiction television producer with Viacom, VICE Media, and as a freelance producer on series for Crime & Investigation, History Channel, and Red Bull TV. Over the past five years, I’ve applied my storytelling background to UX and qualitative research, working first with RWJBarnabas Health and later at Ipsos. I’ve led more than 20 end-to-end research projects in agile, client-facing environments, guiding work from study design and fieldwork through synthesis and delivery. My methods include in-depth interviews, focus groups, and usability testing, and my outputs range from video personas and short-form films to journey maps, reports, and executive-ready presentations.
I thrive in roles where I can bring structure to complexity, improve workflows, and translate deep human insight into work that is both strategic and meaningful.