Hi! I am a Documentary Filmmaker and
UX Researcher who is passionate about inclusive and equitable experiences, accessibility and visual ethnography.
My Offerings
Design/UX Research
I provide research capabilities from planning and scoping, screener and discussion guide development, moderating interviews, analyzing, synthesizing and weaving together compelling reports of the findings.
Visual Ethnography
I conduct at-home ethnographies, train participants on self-filming and integrate storytelling approaches to create profiles, reels, journey maps and interactive experiences to bring data to life.
What people think about me
We’re so grateful to have an excellent Researcher like Ruchika on this project, her empathy and interview decorum has been amazing to observe and learn from. We’re lucky to be partnering with your team!
UX Researcher
American Express
I couldn’t wait to give feedback on how great a moderator Ruchika is. She weaves in questions perfectly, empathetically, and smartly. She also, somehow, remembers my incessant probes and carries them into the next interview flawlessly and continues to tweak her style to get us deeper insights. I am very impressed with her stamina!
Lead UX Director
Fannie Mae
Ruchika is reliable, detail-oriented and a total team player. She adjusted seamlessly when there was a shift in timeline or scope of a project. She is a brainstormer and a problem-solver, always suggesting new ways to gain traction or put a fire out. Ruchika is a pleasure to work with and she would be an asset to any team.
Executive Producer
Culture House Media
Ruchika’s ability to continue data collection for the clients in this scenario [with a participant who was racist] really demonstrated the professional she is. She continued to remain poised and her demeanor did not change.
Quality Director
Ipsos Insights
Who I've worked with
